SEO abbreviations

In the technical field of SEO an analyst can at times find themselves faced with bewildering terminologies. An industry term is a sort of technological terms that has a specific meaning within a certain market/industry. Yet many SEO abbreviations are not completely unique to the industry of search engine optimization. The majority of these short hand terms are just simple networking protocols.

Though there are still many long tail terms such as on-page optimization that may be a bit more exclusive to the field of SEO. Following this paragraph is a top list of terms that a SEO analyst may come across while working in the field. Keep in mind that this list is not a complete guide. Its intent, more or less, is to be used as a reference sheet for SEO abbreviations as well as industry terms.

Top Most Popular SEO Terms


  • Above the Fold: The most relevant information should be place here; think of it like a fold in the middle of a newspaper.
  • API: Application Program Interface


  • Blogging; In respects to SEO, blogs are essential used for targeting long tail keywords that could result in higher shares that may in turn push more authority to your website.


  • Cached Pages; Pages that are currently in RAM, this can be a nuisance when trying to view live page alterations.
  • CPC: Cost-Per-Click
  • CTR: Click-Through-Rate
  • CMS: Content Management System (WordPress, Concrete5, Joomla, etc.)
  • CTA: Content Targeted Advertising (Call-To-Action)
  • CPL: Cost-Per-Lead
  • CRO: Conversion Rate Optimization
  • CSS: Cascading Style Sheets
  • CPV: Cost-Per-View


  • Deep Link Ratio
  • DNS: Domain Name System (AKA Domain Name Server)
  • DC: Data Center


  • EMD:  Exact Match Domain
  • ECPC: Enhanced Cost-Per-Click


  • FTP: File Transfer Protocol


  • Google: You better known this one, as over two-thirds of all search results (in the U.S.) are performed through Google search engines.
  • G+: Google Plus
  • Google Webmaster Tools
  • Google Analytics
  • Google Adwords
  • Google Adsense


  • HTML: Hypertext Markup Language
  • HTTP: HyperText Transfer Protocol
  • HTTPS or HTTP Secure: Hypertext Transfer Protocol Secure


  • IP: Internet Protocol
  • ISP: Internet Service Provider


  • Keyword Analyst (Keyword Campaign)
  • Keyword Stuffing: Something you should avoid when implementing proper SEO; instead use organic long tail keywords.


  • Long Tail Keywords: Essentially any key phrase over two words in length, the goal is to match natural speech with short tail keywords.
  • Link Building: If you want backlinks then create organic content that users will want to naturally link to.


  • Metadata: Is data that describes data. In reference to SEO this would be what you alter to assist in on and off page optimization.
  • Meta Tag Optimization: The basically just keep this within 140 characters including spaces. Keep in mind that a good SEO uses a pattern of keywords throughout the entire page’s Metadata.
  • Metadata Optimization: This is more or less the same as on-page optimization.


  • Organic Keywords: Keywords that are created with users as well as Google’s algorithm in mind.
  • ODP: Open Directory Project, a tool created by MOZ that allows you to check your website’s backlink profile.
  • On-Page Optimization: This would include metadata optimization; title tags, Meta descriptions, alt tags, etc.
  • Off-Page Optimization: This is usually in most cases in reference to backlinking but it also includes; web 2.0 properties, sitemaps, etc.


  • PR: PageRank
  • PPC: Pay-Per-Click
  • PDF: Portable Document Format


  • RAM: Random-Access Memory
  • rel=”nofollow” (Link relation) used to prevent the passing of PageRank.
  • rel=”noindex” (Link relation) used to quickly advise robots not to index a particular page.
  • RM: Reputation Management
  • ROI: Return on Investment
  • RSS: Really Simple Syndication


  • Search Engines
  • Subdirectories
  • Short Tail Keywords: Basically any key phrase two words in length or less.
  • SEO: Search Engine Optimization
  • SEM: Search Engine Marketing
  • SMO: Social Media Optimization
  • SMM: Social Media Marketing
  • SES: Search Engine Strategies
  • SEP: Search Engine Poisoning
  • SERM: Search Engine Results Management
  • SERP: Search Engine Results Page
  • SWL: SiteWide Link


  • Title Tag Optimization: The main point is to keep this within 70 characters including spaces. Google will ignore anything after the 70th character; keep in mind that special characters do tend to take more space. For example the “&” is read as & when the page is crawled.
  • TLD: Top Level Domain
  • Trust Rank: A similar process to PageRank except it’s from Yahoo.


  • URL: Uniform Resource Locator
  • UGC: User Generated Content
  • UX: User Experience


  • Web 2.0 Properties: Blogging that is implemented through off-site blog sites such as Blogger and Tumblr.
  • W3C: World Wide Web Consortium


  • XML: Extensible Markup Language
Antonino Bologna

Antonino Bologna

Owner / SEO Consultant at Antonino Bologna LLC
Antonino Bologna, owner of Antonino Bologna LLC, is a SEO analyst that lives in South Florida with a background in Network Security.
Antonino Bologna
Antonino Bologna